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(Format : pdf , Language : English)
Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.
About the Author
The author, Dr. Matin Khan, MBA, Ph.D. in Marketing, has retired as Head of the Department in Faculty of Business Administration of Lucknow University. Travelled extensively to Europe, Middle East, America and Australia, Dr. Khan, who is the author of two books, has guided a number of students for Ph.D. research works.



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Author(s) Book :Matin Khan
Publish Year :2007 Publisher : New Age Publications (Academic)
You can check by ISBN10/ISBN13 : 812241947X/9788122419474

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